Spanish Inbound Marketing | Content Marketing Translation

Marketers consistently rate outbound marketing (e.g., paid advertising such as print, outdoor, and broadcast) as being overrated, according to HubSpot’s 2015 ‘State of Inbound.’ For many smaller companies (and larger corporations too), inbound marketing has become almost mainstream.

Inbound marketing aims to attract customers and nurture them along the path to eventually becoming customers. Content in its various forms is a basic fuel that makes the inbound marketing model work. It can be content such as blogs, landing pages, ebooks, to mention a few prime content categories, that first bring organizations to the attention of prospective clients and begin a relationship.

For organizations interested in implementing an inbound marketing campaign in Spanish, translation of existing English language content makes good sense. More than just translation skills, a linguist’s integrated knowledge of SEO, SEM, blogging, landing pages, and social media can also be helpful in making the language transition work optimally in the inbound marketing model.