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Client Instructions to Translators

May 8, 2018

Listed below are a few of the kinds of instructions we receive from clients about translation projects. Do Not Translate: Clients sometimes don’t want certain words translated. Translators receive directions like this at the beginning of a project. Professional translators routinely make judgments about whether it’s appropriate to translate certain words but clients can also […]

Ecourse | Differentiation: Key To Success For Freelance Translators

March 8, 2018

As a professional freelance translator you must effectively differentiate your services in order to survive and eventually thrive. This course will provide you with a framework foundation in differentiation strategy as it specifically relates to translators. Effective implementation of a well thought-out differentiation approach will help you as a freelance translator stand out from the […]

Client Instructions to Translators

May 8, 2018

Ecourse | Differentiation: Key To Success For Freelance Translators

March 8, 2018

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Client Instructions to Translators

May 8, 2018

Listed below are a few of the kinds of instructions we receive from clients about translation projects.

Do Not Translate: Clients sometimes don’t want certain words translated. Translators receive directions like this at the beginning of a project. Professional translators routinely make judgments about whether it’s appropriate to translate certain words but clients can also give direction. A person’s name, other capitalized proper nouns, and brands for example are usually not translated.
Translation Style: The style and tone a translation should take is often implied by the nature of the text. Should the tone and style be formal, conversational, something else? The style and tone of a translation can be implied by the nature of the text (legal, education, marketing, et. al.) but clients can make specific instructions concerning the style a translation should take.
Speed Up / Slow Down: Sometimes clients provide direction about the desired rate of translation. “Take your time on this project” might be a client’s comment. More often it’s “we need this translation as soon as possible.” In reality translators proceed through projects at a rate consistent with ensuring high quality work. When a faster delivery is needed a preferred approach is usually to assign more than a single translator to the project.

Ecourse | Differentiation: Key To Success For Freelance Translators

March 8, 2018

List of Course Lessons (Complete Course 12,000+ Words plus Illustrations)

1. Differentiate or Die

2. Differentiation Framework For Translators

3. Translation Product Differentiation

4. Translation Pricing Differentiation

5. Translation Place (Channel) Differentiation

6. Translation Promotion Differentiation

7. Miscellaneous Differentiators for Translators

8. Making Decisions | Putting Differentiation To Work For You

9. Closing Message

About the Author: Ron McCoy is the director of Denver, Colorado (USA) based Affinity Translation since 2007. Prior to that his professional career ranged from the entertainment industry in New York City, to the principal of a leading marketing franchise, and a decade as the senior marketing executive of a Boulder, Colorado based technology company that was acquired by Microsoft. He holds an MBA in marketing and finance from the University of Colorado at Boulder and an undergraduate degree in education.

When he’s not working he attends his 16-year-old daughter’s school activities and learns more than he’d really prefer to know about teenage pop culture and boy bands.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Client Instructions to Translators

Ecourse | Differentiation: Key To Success For Freelance Translators

Client Instructions to Translators

Ecourse | Differentiation: Key To Success For Freelance Translators

Full Sized Blog Element (Big Preview Pic)

Client Instructions to Translators

Ecourse | Differentiation: Key To Success For Freelance Translators

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