Micro Differentiation for Translation Agencies

If there’s not a single grand, striking, sweeping differentiation strategy for your translation company or other small business, consider numerous smaller differentiators. Whether it’s ten, twenty, or one hundred small points of differentiation, there’s an opportunity to differentiate in almost everything. The collective power in this can be significant.

Which category of things matter? Well that’s where your judgment and some experimentation over time can help to narrow the field. One recommendation is to consider every touch point your business has with clients. Wherever these points exist there’s a potential opportunity to set your company apart from others.

In modern marketing “better” is an ambiguous concept. Consider the possibility that different is better.