What Drives Translation Services for Businesses?
What motivates businesses to purchase translation services (translation of written text that is)? To help provide insight on this question we reviewed five randomly selected translation projects currently in progress at our company and listed them below with a brief description.
Project 1: A high-end landscaping operation need confidentiality documents translated into Spanish. The company has employees that are Spanish language dominant in their language preference. The client company want to protect their trade secrets and proprietary practices to preserve their market strengths.
Project 2: A financial services company is making a presentation on retirement planning to a manufacturing audience that include a significant percentage of Spanish speakers. The success of their contracted services will depend greatly on employees understanding the way the program works and their options with the program. In this case the company’s interest is in maximizing the effectiveness of its services to participants in the program.
The company’s expansion and growth into new markets is driving the need for translation services.
Project 3: A manufacturer of pet food nutrition products is marketing its premium products in Latin American markets where Spanish is the dominant language. Promotional materials, including videos and print items, need to be made available in Spanish to support their product/market introduction. The company’s expansion and growth into new markets is driving the need for translation services.
Project 4: A telecommunications company with extensive operations in Latin America publishes newsletters and other companies content in connection with its ongoing corporate communications efforts. Their audiences include both internal and outside groups. Regular translation in both directions of the English-Spanish language combination are a continuing requirement.
Project 5: A government agency provides oversight functions for parks and wildlife programs in its state government. Increasingly Spanish speaking audiences are a significant part of the people they want to reach. Their guide for directing the use of facilities and activities under their areas of responsibility needs to effectively reach Spanish speaking community members.
