David Ogilvy’s (Father of Advertising) Quote On Language

“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.”

– David Ogilvy

Known as the “father of advertising” David Ogilvy made a career based on the effective use of language. Even those of us who don’t consider ourselves to work in advertising, we’re still often involved in using language to “sell” an idea, a concept, an understanding, to put words together in a way that make them meaningful to a target audience in support of some pursuit.

So in our work we help our customers use the language that people use every day, wherever in the world those people live, and in whatever language they speak.