What matters to every client we provide translation services to is that their underlying reasons for requesting translation services are addressed.
We recognize that virtually no one purchases translation services based solely on an appreciation for language. Instead there’s always an underlying need to be met. For our business and professional customers it might be to:
- Promote a product or service
- Close a deal
- Formalize a legal understanding
- Teach skills / convey information
- Comply with government regulations (and so on)
In the course of interacting with our customers there are often questions such as “how much will it cost” or “when can you deliver?” Still the most important consideration in our interaction with our clients is that we help them meet the underlying originating needs such as the ones listed in the bullet points above.