The Demand for Translation & Language Services
One of the factors that can cause the demand for translation services to expand (demand curve shifts to the right) is the availability of funds among customers. So when economic times are good and customers have more budget on hand they are less constricted and may order more services.
Not all translation customers’ economic well-being corresponds to the general economy overall. Some organizations do more business during an economic downtown, while others experience greater activity during a more robust economy. It depends. Beer sales may do better when finances are tight, imported wines excel during better overall economic times.
For this reason having a diversified portfolio of translation services customers can somewhat even out the translation business no matter the economic cycle we’re in.