We’re often called on to translate written materials just prior to printing. As a category of service we sometimes refer to this as ‘prepress translation services’. Prepress according to the definition below relates to typesetting, page layout, and other work done on a publication before it is actually printed. Along with the language work of […]
What do consumers of translation (written text) services really buy in the estimated $40 billion plus language services market? They buy the professional language judgment of the linguists assigned to their projects. That’s one answer. The linguistic judgment of the assigned translator might differ from that of the purchasing client, others within the client’s organization, […]
We try to run our business as though we’re continuously on the verge of disaster, failure, and obsolescence. While the reality for our business is probably much less dire, most of us can recall once popular brands, technologies, and companies that have today faded into oblivion. Many were household names during their heydays. When we […]
Prepress typesetting services in languages other than English are a common category of service we’re asked to perform. Usually the request for multilingual typesetting comes in conjunction with a request to translate an existing document. InDesign documents are the most common typesetting application we see used in prepress operations. Some of the other software applications […]
Clients of translation companies can be segmented according to an almost limitless number of criteria. Establishing segmentation categories can be helpful to translation vendors in the process of creating marketing plans to target and effectively attract clients in one or more segments/categories. Often translation vendor clients fall into either a ‘transactional’ or ‘relational’ category. The […]
