Clients of translation companies can be segmented according to an almost limitless number of criteria. Establishing segmentation categories can be helpful to translation vendors in the process of creating marketing plans to target and effectively attract clients in one or more segments/categories. Often translation vendor clients fall into either a ‘transactional’ or ‘relational’ category. The […]
Every year our company translates numerous employee handbooks into Spanish. In fact, as this blog is being written we have multiple such projects in progress. In subsequent years after the initial translation often updates are made to the original sosurce document in English and they then need to be reflected in the Spanish version. We […]
Translation services for larger InDesign documents is a specialization for our company. We perform translation projects for InDesign documents ranging from a single page to many, although the challenge of translating InDesign files of tens or hundreds of pages is something we find especially professionally interesting. The sequence of steps for translating large InDesign files […]
Articulate 360 is the subscription based product that contains the well-known elearning authoring tool Storyline. Articulate Storyline can currently be purchased as a stand-alone application, or as part of the subscription product Articulate 360. Our company has for several years worked with clients needing to translate Storyline courses into one or more languages. There are […]
Translation client interactions can be interesting. Here’s a summary of a memorable client telephone conversation from this week. The client’s real name is not used. Affinity: Hello this is Linda. Client: Hello Linda this is Frank. Affinity: Hello Frank. Client: I received the translation you sent but I don’t understand it. Affinity: Yes the brief […]
What motivates businesses to purchase translation services (translation of written text that is)? To help provide insight on this question we reviewed five randomly selected translation projects currently in progress at our company and listed them below with a brief description. Project 1: A high-end landscaping operation need confidentiality documents translated into Spanish. The company […]
