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3 Ways to Sabotage Business Expansion Plans with Language

For many US companies and organizations a logical way to expand their reach is to enter new markets. In some cases new target markets speak and communicate in a language that’s something other than English. Doing business in non-English speaking markets and geographic regions implies a host of considerations. Language is high in importance on the […]

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Client Question: What If Translation Is Deemed “Unusable?”

Here’s a question we recently received from a prospective new client. Our response follows. Client Question: What happens in the event that our European office says that a translation is un-usable? Would that be something you would attempt to re-translate? If re-translated, would that be our expense?   Affinity Answer: If a third party deemed […]

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How Our Global Network of Translators Benefits Clients

What Informed Translation Clients Need to Know – Part #3 Should Affinity Translation hire on site translators and perform translation work only internally? Or do our clients benefit from accessing a globally distributed network of professional translators on-demand? Here are some of the advantages of working with Affinity Translation and its trusted network of skilled professional […]

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Email Exchange with Client on “Too Literal” Translation

An email from one of our translation clients is below, along with my response. I thought the exchange might be of value for presenting here for the benefit of other translation clients and translators. Did I make the right response? It’s the one that seemed correct to me based on experience to date. Email from […]

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Translation Services Are Not a Commodity

What Informed Translation Clients Need to Know – Part #2 If you’ve ever taken a class in economics you may recall that a commodity can be defined as a product or service differentiated mainly by its price. In other words the attributes of every unit of a commodity are essentially the same. If translation services were […]

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Worldwide Market Trend for Translation Services

The graph below is interesting, but does it tell a true story? A continuing decline for Google searches on the words “translation services” is shown. What might this mean? A few possible explanations are listed below: There are likely numerous possible explanations. To our knowledge the worldwide market for translation services has not diminished by […]

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