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What We Learn from Unhappy Translation Clients
Rarely do we have an unhappy customer. When we do (despite our best efforts) we try to address their concerns as clearly and quickly as possible. Responses to concerns don’t necessarily occur immediately, though an acknowledgement of a concern comes quickly. “Dear customer, thank you for your message. We’re looking into the issue that you […]
Number of Client Touches To Translation Project Confirmation
An interesting business metric to track might be the number of ‘touches’ required with a client before an order for translation services is placed. The more human touches (interactions) required the higher the costs for the project acquisition. What are touches? We consider a touch to be anything that requires human attention. An email or […]
What We Learn from Unhappy Translation Clients
Rarely do we have an unhappy customer. When we do (despite our best efforts) we try to address their concerns as clearly and quickly as possible. Responses to concerns don’t necessarily occur immediately, though an acknowledgement of a concern comes quickly. “Dear customer, thank you for your message. We’re looking into the issue that you […]
Number of Client Touches To Translation Project Confirmation
An interesting business metric to track might be the number of ‘touches’ required with a client before an order for translation services is placed. The more human touches (interactions) required the higher the costs for the project acquisition. What are touches? We consider a touch to be anything that requires human attention. An email or […]