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Micro Differentiation for Translation Agencies
If there’s not a single grand, striking, sweeping differentiation strategy for your translation company or other small business, consider numerous smaller differentiators. Whether it’s ten, twenty, or one hundred small points of differentiation, there’s an opportunity to differentiate in almost everything. The collective power in this can be significant. Which category of things matter? Well […]
Are Small LSPs Doomed?
Markets do tend to change over time. Translation industry prognosticators should be listened to with a healthy degree of skepticism. These are two statements that can both be true. We read the translation industry trade press with interest, and sometimes with amusement. Market predictions from writers (who presumably are paid to … well write just […]
Micro Differentiation for Translation Agencies
If there’s not a single grand, striking, sweeping differentiation strategy for your translation company or other small business, consider numerous smaller differentiators. Whether it’s ten, twenty, or one hundred small points of differentiation, there’s an opportunity to differentiate in almost everything. The collective power in this can be significant. Which category of things matter? Well […]
Are Small LSPs Doomed?
Markets do tend to change over time. Translation industry prognosticators should be listened to with a healthy degree of skepticism. These are two statements that can both be true. We read the translation industry trade press with interest, and sometimes with amusement. Market predictions from writers (who presumably are paid to … well write just […]