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What Do Translation Clients Buy?
What do consumers of translation (written text) services really buy in the estimated $40 billion plus language services market? They buy the professional language judgment of the linguists assigned to their projects. That’s one answer. The linguistic judgment of the assigned translator might differ from that of the purchasing client, others within the client’s organization, […]
Business ‘Wisdom’ from a Translation Company
We try to run our business as though we’re continuously on the verge of disaster, failure, and obsolescence. While the reality for our business is probably much less dire, most of us can recall once popular brands, technologies, and companies that have today faded into oblivion. Many were household names during their heydays. When we […]
What Do Translation Clients Buy?
What do consumers of translation (written text) services really buy in the estimated $40 billion plus language services market? They buy the professional language judgment of the linguists assigned to their projects. That’s one answer. The linguistic judgment of the assigned translator might differ from that of the purchasing client, others within the client’s organization, […]
Business ‘Wisdom’ from a Translation Company
We try to run our business as though we’re continuously on the verge of disaster, failure, and obsolescence. While the reality for our business is probably much less dire, most of us can recall once popular brands, technologies, and companies that have today faded into oblivion. Many were household names during their heydays. When we […]