According to a recently published McKinsey & Company article, B2B sales have undergone changes this year that are likely to stick around post pandemic. Three of the items that B2B companies especially may want to take note of are listed below: 1) Digital Interactions Are Increasingly Preferred In the three categories of sales interactions described […]
Adobe InDesign is a popular desktop publishing application with a reported more than 50% market share in their category. Other desktop publishing applications include Microsoft Publisher and QuarkXPress. In our experience most high end document publishing for print purposes occurs using InDesign. So it’s not surprising that most inquiries for translation services relating to printed […]
We’re a language services (e.g., translation) company to be sure. Still we don’t always think just about language. We’re also a business. That’s something we have in common with many of our professional clients. A few business sectors have fared well during the economic downturn of 2020. Some have not. Many others are somewhere in […]
When a client comes to us for translation services it’s often for an immediate requirement. An operational need has arisen and language is at issue. The meaning of existing text expressed in one language needs to be expressed in another language (or sometimes languages). The detailed reasons are unique to the client and their business, […]
Someone asks “what do you do for a living?” The quick response, “I work for a translation company.” The expression on the questioner’s face is then interesting to watch. Was the response informative? Do they know what a translation company does? Probably not. What other responses to this question might be appropriate? Here are a […]
First off what’s meant by the words “video translation“? At our company when a customer asks about video translation it usually means they have existing video content that contains English, it could be on-screen text, or audio such as a narrator speaking throughout the video. In cases where there’s audio content in the form of […]
