If there’s not a single grand, striking, sweeping differentiation strategy for your translation company or other small business, consider numerous smaller differentiators. Whether it’s ten, twenty, or one hundred small points of differentiation, there’s an opportunity to differentiate in almost everything. The collective power in this can be significant. Which category of things matter? Well […]
Markets do tend to change over time. Translation industry prognosticators should be listened to with a healthy degree of skepticism. These are two statements that can both be true. We read the translation industry trade press with interest, and sometimes with amusement. Market predictions from writers (who presumably are paid to … well write just […]
Our business is so reliant on electronic communications (mainly email), that we can forget that a telephone is sometimes an effective communication tool. Email is in some ways cleaner, more convenient for translation agency project managers so it can become the preferred tool. Still some clients need to be called on occasion. Today a telephone […]
When a client tells us they have a schedule target by a certain date we do our best to meet it. Unfortunately sometimes it’s just not possible. In those cases the question becomes whether we disappoint the client with a proposed project schedule that doesn’t meet their target, or disappoint them when we make a […]
Legal matters of many types are often document intensive. In our increasingly global society it’s not unusual for some documents to be in languages other than English. Translating these documents into English for legal proceedings is frequently requested by attorneys and members of their legal teams. Document translation in support of litigation is a common […]
Sometimes there’s a choice to make in how to invest time in running our translation business. Actually there’s always a choice. Attending to customers is always at the top of our prioritized list. When there are no pending customer oriented issues, there can be time for addressing internal ones. Often the list of internal items […]
