Various models exist to help illustrate the process by which many consumers of goods and services make purchases, including translation services. One simple model is the following 3 stage approach: 1) Awareness: The prospective translation client is becoming aware of a need. The need might not yet be well defined. A recognized need for translation services […]
Adobe’s InDesign desktop publishing software is one of the most popular applications for designing and formatting documents. At our company at least 8 of 10 inquiries that involve document design work are connected to InDesign. Professionally formatted documents created in InDesign can easily be translated into another language. Indesign translation projects usually begin with a quotation for […]
Translation of what is thought of as “marketing material” is no longer restricted to mere product sheets and websites. Almost all quality content can be strategically purposed to support some phase of the marketing process. Inbound marketing, and closely related content marketing, are disciplines that have come about as alternatives to traditional push oriented marketing methods. Traditional marketing […]
Modern translation services entail translating categories of publications that didn’t always exist. Ebooks (or e-books) are one such type of text based publications that have come into existence in recent years. Ebooks are defined as “an electronic version of a printed book that can be read on a computer or handheld device designed specifically for this […]
Sometimes we receive inquiries about videos in a language other than English (e.g., French, Italian, or just about any language). A written English translation of the video is what’s requested. In cases like these there are two steps in the process of arriving at a written English translation. Translators by definition work with written text. Before […]
In a professional translator’s ideal world, we can reasonably surmise they might sometimes dream about: 1) A world where translation clients and professional translators collaborate to a greater extent in the process of producing translation deliverables that meet clients’ expectations and needs. While translation clients aren’t translators, they can often provide translators with a glossary of preferred terminology, or […]
